Marketing for physicians and medical clinics? What once was thought as taboo is now a must for medical providers and hospitals, if you are to compete and thrive in the new healthcare environment. Read the full article here.
When it comes to keeping your patient’s information safe and secure there are no mulligans or do overs for getting it right, as I just learned from a local medical conference. The fines are coming. Read more…
Can better use of technology help physician-to-patient relations? Find out more in my latest article for Talk Business:
In my last post, I reminded readers that the struggle of changing and adapting healthcare is far from new to this time. New technology, changes in reimbursement policies, and a greater online-presence by patients and healthcare providers alike are just a few of the challenges facing the healthcare marketplace. But those challenges are not insurmountable, nor are they as great a burden as many clinics and hospitals seem to fear.
Everyone in the healthcare field seems to be feeling the pressure of new systems, processes, and technologies popping up across the board. Some advocate telemedicine and smartphone apps while others shudder to see their beloved industry succumb to the world of inter-connectivity.